Industry Connect Workshops

  
      

 

WORKSHOPS

 

Starting at Zero
Before we get started, let’s wipe the slate clean of all your preconceptions about what the music industry is, and give you a broad view of the current music industry landscape.  We’ll also do some personalised goal-setting for each participant.

Get Good
No matter what your ambitions in the music industry, strong song writing, performance and production remain the most important starting point for creating something that sells. An A&R Exec and successful artist give some tips on honing your craft.

Home Town Heroes
Let’s learn from some case studies about the mindset and approach of people from regional Australia who have gone on to make a sustainable living in the music industry. What can we learn from their success? Participants will leave the session with an applicable set of principles to guide their thinking and practice throughout the rest of the program.

Is This Even Possible?
In a world dominated by free streaming services, what are the different ways you can actually make money in the music industry these days? A panel of industry professionals discuss the multi-faceted approach needed in 2017 and beyond, and inspires participants to think outside the square.

It's a Business
How do you structure and manage your creative microbusiness so it’s a legitimate enterprise that at least breaks even? A range of industry professionals provide their insights, as well as leaving participants with a basic set of tools for steering the ship. This workshop will firmly embed the critical importance of having a commercial mindset to succeeding in the modern music industry.

Know Your Product
You might think you’re a musical genius, but that doesn’t mean anything unless you’re offering something other people want. Participants in this workshop will learn how to think about their musical product in terms of design, brand and aesthetics. Graphic artists, photographers and videographers will speak about creating clear and sellable visual content to partner with musical products. This workshop will be followed by a networking session with local film-makers and other visual artists.

I Get Around 
Although a lot can now be achieved online, touring remains critically important to regional artists trying to make their mark in the Big Smoke. We explore cost-effective ways of putting together your live show across multiple cities and towns, as well as how to get people along to your show.

Click Here
Digital fan engagement is as important as putting on a great live show. Both start with knowing who your audience really is, and finding novel ways to connect with them, as well as influencers that might be able to give your brand an additional push. A Digital marketing expert will discuss different approaches to creating cost-effective digital content that cuts through the social media noise.

Getting It Out There
Is it the end of the world if triple j won’t play your song? We explore the different avenues for getting your music out to a public audience.

Meet Your Maker
This workshop prepares the uninitiated for making the most of attending or showcasing at events like BIGSOUND, or entering the Queensland Music Awards.

I Heard It On The Television
Selling CDs from your merch table is a hard slog. There are other ways to make money from your recordings, like getting your songs on film, TV and videogames. This session will introduce participants to the world of sync, as well as incorporating basic information about royalties and APRA AMCOS.

Building a Team vs. DIY
Many early career artists think getting a manager, agent or publicist is going to solve all their problems. We explore some case studies to better understand the benefits and limits of the DIY approach, and how to go about attracting the interest of support people when the time is right.

Why Should I Give You Money?
So you know what you want to do, but you don’t have any money to get started. The competition for public arts funding is higher than ever before. What makes for a competitive grant submission or successful Kickstarter campaign?