QMusic and Virgin Australia honoured for the HOME Indigenous music project
A unique initiative to promote Indigenous music artists around the nation and the world has been honored at the Queensland round of the Australian Business Arts Foundation (AbaF) Awards.
Q Music and airline Virgin Australia have collected the State AbaF ‘Partnership Award’ for the successful series of HOME compilation CDs.
Produced over the past three years, the compilation releases have showcased the finest Queensland and Australian indigenous music artists to a growing global audience.
Now in its third year, the 2011 HOME 3 compilation was launched at Brisbane’s BIGSOUND music industry conference in front of a packed room of national and international music industry figures in town for the event.
This year’s release features tracks from Australia’s finest indigenous solo artists and bands including: Kev Carmody, The Medics, Busby Marou, Gurrumul, Sue Ray, Microwave Jenny, Frank Yamma, Classic Nawu, Dave Dow and the Human Groove, Dubmarine, MC Murriz, Impossible Odds, Adam James and Freshwater.
The releases have helped shine a light on the depth of Indigenous Australian talent and each year have grown in their scope and quality. The HOME CDs have been promoted to more than 300 radio stations across the country through the Australian Music Radio Airplay Project (AMRAP) with tracks played more than 5000 times over the past two years.
Meanwhile, Virgin Australia has contributed the costs of the compilation’s production and launch event and distributed 5000 copies to its staff and ‘Velocity’ members. The airline has also developed a dedicated in-flight Indigenous music channel ‘Red Centre’ programmed entirely with music from the two HOME compilation releases.
Q Music Executive Officer Denise Foley said the partnership with Virgin Australia was driven by a shared commitment to engaging with the Indigenous community.
"For Q Music, that support has been principally focused on the needs of Indigenous artists to access and breakthrough more regularly to the mainstream music community," Ms Foley explains.
Virgin Australia’s Group Executive (People) Richard Tanner adds:”Virgin Australia has a strong commitment to developing its Aboriginal Employment Strategy and implementing cultural awareness strategies within its organisation. And supporting the HOME releases is an important component of that strategy.”
The annual AbaF Awards recognise the best relationships between the private sector and the arts, with Q Music and Virgin Australia’s partnership now in the running for a national award, to be announced this October in Perth.
More information on the Awards is available now at www.abaf.org.au
Published: 29 Sep 2011 by QMusic Newsdesk