Industry Connect: Sunshine Coast Workshops

Industry Connect is a new music program bringing music industry professionals from around Australia to regional Queensland to help anyone interested in building a sustainable career in the music industry. 

QMusic’s Industry Connect program is designed to help early/intermediate career musicians and workers get the knowledge, relationships and opportunities they need to succeed!

Industry Connect provides showcase opportunities throughout the year, for musicians within the program. While travel grants can help to bring you to BIGSOUND in September 2017.

Did we mention it's FREE?

A selection of the solo artists and bands participating in Industry Connect will get the chance to play at showcase gigs attended by representatives from Australian record labels and publishers.

Participants who attend 80% or more of the Industry Connect sessions will also be considered for travel and ticketing support to attend BIGSOUND, Australia’s premier music industry event, held in Brisbane every September.


Registration is essential

Program Dates

Saturday 08 April 12pm - 2pm  Starting From Zero
Saturday 29 April 12pm - 2pm  Get Good
Saturday 13 May 12pm - 2pm  Hometown Heroes
Saturday 27 May 12pm - 2pm  It's a Business
Saturday 10 June 12pm - 2pm  Is This Even Possible
Saturday 17 June 12pm - 2pm  Know Your Product
Saturday 15 July 12pm - 2pm I Get Around
Saturday 05 August 12pm - 2pm Click Here
Saturday 26 August 12pm - 2pm Getting It Out There
Friday 01 September  6pm - 8pm Meet Your Maker
Saturday 23 September 12pm - 2pm I Heard It On The Television
Saturday 07 October 12pm - 2pm Building a Team Vs DIY
Saturday 28 October 12pm - 2pm Why Should I Give You Money

Program Outline

Starting at Zero
Before we get started, let’s wipe the slate clean of all your preconceptions about what the music industry is, and give you a broad view of the current music industry landscape.  We’ll also do some personalised goal-setting for each participant.

Get Good
No matter what your ambitions in the music industry, strong song writing, performance and production remain the most important starting point for creating something that sells. An A&R Exec and successful artist give some tips on honing your craft.

Home Town Heroes
Let’s learn from some case studies about the mindset and approach of people from regional Australia who have gone on to make a sustainable living in the music industry. What can we learn from their success? Participants will leave the session with an applicable set of principles to guide their thinking and practice throughout the rest of the program.

Is This Even Possible?
In a world dominated by free streaming services, what are the different ways you can actually make money in the music industry these days? A panel of industry professionals discuss the multi-faceted approach needed in 2017 and beyond, and inspires participants to think outside the square.

It's a Business
How do you structure and manage your creative microbusiness so it’s a legitimate enterprise that at least breaks even? A range of industry professionals provide their insights, as well as leaving participants with a basic set of tools for steering the ship. This workshop will firmly embed the critical importance of having a commercial mindset to succeeding in the modern music industry.

Know Your Product
You might think you’re a musical genius, but that doesn’t mean anything unless you’re offering something other people want. Participants in this workshop will learn how to think about their musical product in terms of design, brand and aesthetics. Graphic artists, photographers and videographers will speak about creating clear and sellable visual content to partner with musical products. This workshop will be followed by a networking session with local film-makers and other visual artists.

I Get Around 
Although a lot can now be achieved online, touring remains critically important to regional artists trying to make their mark in the Big Smoke. We explore cost-effective ways of putting together your live show across multiple cities and towns, as well as how to get people along to your show.

Click Here
Digital fan engagement is as important as putting on a great live show. Both start with knowing who your audience really is, and finding novel ways to connect with them, as well as influencers that might be able to give your brand an additional push. A Digital marketing expert will discuss different approaches to creating cost-effective digital content that cuts through the social media noise.

Getting It Out There
Is it the end of the world if triple j won’t play your song? We explore the different avenues for getting your music out to a public audience.

Meet Your Maker
This workshop prepares the uninitiated for making the most of attending or showcasing at events like BIGSOUND, or entering the Queensland Music Awards.

I Heard It On The Television
Selling CDs from your merch table is a hard slog. There are other ways to make money from your recordings, like getting your songs on film, TV and videogames. This session will introduce participants to the world of sync, as well as incorporating basic information about royalties and APRA AMCOS.

Building a Team vs. DIY
Many early career artists think getting a manager, agent or publicist is going to solve all their problems. We explore some case studies to better understand the benefits and limits of the DIY approach, and how to go about attracting the interest of support people when the time is right.

Why Should I Give You Money?
So you know what you want to do, but you don’t have any money to get started. The competition for public arts funding is higher than ever before. What makes for a competitive grant submission or successful Kickstarter campaign?

Some of the music industry professionals confirmed for the program include:

Huw Nolan - Director of Artist Management and Record label, Good Manners Music (VIC) 
clients include Banofee, Kilo, Lucianclomkamp, Planette

Jackson Walkden – Brown - Music lawyer, Chris Chow Creative Lawyers (NSW
clients include Eskimo Joe, Wolfmother, MGM, Ministry Of Sound 

John Mullen - Head of A&R at Dew Process (QLD)
working with Bernard Fanning, Circa Waves, Last Dinosaurs, Mumford & Sons, Kingswood

Joe Alexander - Director / A&R, Bedroom Suck Records (VIC) 
working with Totally Mild, Blank Realm, Terrible Truths

Ali Tomoana - Director & Artist ManagerSoul Has No Tempo (QLD) 
clients include Sampology, Jordan Rakei, Tiana Khasi

Sarah Chipman – Publicist, Title Track (QLD) 
clients include Sticky Fingers, Cub Sport, Tired Lion, West Thebarton Brothel Party

Tim Price - Publicist/Director, Price War/ Collison Course (QLD) 
clients include Sydonia, Twelve Foot Ninja, Dead Letter Circus

Tyler McLoughlan - Music license broker, The Sound Pound (QLD) 
Plus many more to be announced. 

Whether you want to be touring musician, artist manager or understand how to book a venue, be a music publicist or start your own record label, Industry Connect is all about arming you with the knowledge and resources to make the right decisions and connect you to the right people.

Industry Connect is delivered by QMusic, Queensland’s music industry development association. QMusic creates pathways to music industry success. 

Plug in. Skill Up. Amplify. 

QMusic is supported by the Queensland Government through Arts Queensland.

Published: 27 Apr 2017 by QMusic Newsdesk