Music Industry Inside Out Launches

Kicking off a career in the music industry is often a daunting task for up-and-coming musicians and entrepreneurs. Without the right business relationships, it can be difficult to know how to bridge the gap between aspiration and a successful career in the music industry. Now, there is a professional development resource – aptly named Music Industry Inside Out – specifically designed to answer those queries – from the inside out – unlocking the secrets of the Australian music industry one question at a time.

The brainchild of long-time music industry professional Martine Cotton, Music Industry Inside Out is a members-based digital resource providing bite-sized video interviews with acclaimed artists and members of the music industry. Launched on Tuesday 7th October, members will be privy to information such as how to book gigs, self-management techniques, tips on technology and preparing for an international tour.

Martine is well-placed to be sharing advice, she has had a long established career in the music industry. From booking one of the country’s most iconic venues to working as program manager for a key industry body, she has also worked on big and small conferences. With 25 years in the industry, there are few people she hasn’t worked with or alongside. From managing bands, music events, national tours, promoting international touring bands and running her own booking agency and music business services, there is little she doesn’t know about the industry. It is this experience and her immense passion for the local scene that has seen her branch out to establish Music Industry Inside Out.

When the Music Industry Inside Out membership site kicks off on October 7, there will be 350-plus videos online from 28 different speakers across 23 course modules. Every week a new course video unit will be added from leading industry figures, eventually including more than 35 different topics at various levels ranging from beginner modules to masterclasses. There are also free resources such as the ‘Savvy Seven’ series, which provides local advice from some of Australia’s hottest young bands. Martine has spent the better part of 2014 cajoling her music industry peers to spend an hour in front of the camera sharing their advice and insights.

To sign up for a membership or for more information, please visit

Published: 08 Oct 2014 by QMusic Newsdesk