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Project: Aloft Star

Aloft Hotels are calling all original singer songwriters to take part in their search for the hottest emerging talent, with the chance to win a once-in-a-lifetime mentoring and recording prize with Universal Music Group.

To enter, submit up to two original songs in video or audio format in any language, along with a brief description of you/your band. Only songs written, composed and performed by you and for which you have retained all associated rights are eligible.

One Australian solo artist/band will be selected to join finalists from Greater China, India, South East Asia and South Korea competing for the grand prize, travelling to Seoul, South Korea on a 3-day all expenses paid trip to perform for judges in the competition finale on 20 September.

Entries are open now until midday 31 July, with finalists to be announced 3 September.

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The winning solo artist/band will receive a once-in-a-lifetime prize that includes:

  • Artist & Repertoire (A&R) mentoring from UMG, which includes advice on selecting a single to record, and expert guidance through the process
  • A professional recording session with UMG and release of one single digitally worldwide
  • An accompanying music video to be produced and released by UMG


5 finalists selected by UMG's Artist & Repertoire teams will each receive:

  • A 3-day all expense paid trip to Seoul, South Korea to perform in the final event on 20 Sep 2018
  • 100,000 Rewards Points redeemable for stays at Aloft Hotels or other participating Marriott International hotels around the world.

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