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Mastering The Business Of Music With QMusic's Masterclasses

QMusic, Queensland's music industry development organisation, goes into overdrive this week with QMUSIC CONNECT: The Masterclass Series offering free live masterclasses featuring industry leaders and professionals from this Thursday 30 April at 5.30pm (AEST).

QMUSIC CONNECT: The Masterclass Series offers musicians and industry professionals a greater understanding of the industry with experts from every niche diving into the detail on topics including streaming services and track pitching, balancing tour budgets and building your own media list.

QMusic’s CEO Angela Samut said, “QMusic has brought together a whole range of incredibly talented and well-respected music industry leaders. With QMusic going completely digital as part of our COVID-19 Industry Support Plan, we are thrilled that we can offer our masterclass series live across Queensland to ensure greater accessibility to our state’s music community,” said Ms Samut.

The lineup includes:

  • John Mullen, Head of A&R at Dew Process (Mallrat, Bernard Fanning, Tkay Maidza and more)
  • Stu McCullough from Amplifire (The Jungle Giants, Confidence Man)
  • Kristy Gostelow from Kadence Group (Busby Marou, Tia Gostelow)
  • ABC Radio and QMusic Management Committee member Rhianna Patrick
  • Nick Lynagh (co-manager Gang Of Youths, Middle Kids)
  • Tyler McLoughlan, Director of The Sound Pound (Bobby Alu)

The series acts as a deep-dive for those new to the industry and a comprehensive refresher for those already part of it.

“The first Masterclass in the series focuses on songwriting, then we move onto running a music business from both an artist perspective and music worker perspective. We also get into the nitty gritty of streaming, PR, social media, digital marketing, release cycles and strategy, and even touring (albeit long term planning at the moment).”

Those who register for the series via the QMusic website will also go into the draw to win prizes that will help kick-start their career and business including a personalised distribution and PR package from GYROstream, a Steinberg UR22mkII recording pack from Yamaha Music, a live performance recorded, mixed, mastered and marketed from Hunting Ground Studios, and a one-on-one session with Founding Director of entertainment PR and communications company hum hum.

The Masterclass Series is stage 3 of QMUSIC CONNECT, which included a COVID-19 Crisis Response series discussing issues on mental health, tax, grants and funding opportunities, alternative income streams and self-promotion. Stage 2 of the series featured four workshops reaching out to regional Queensland with local industry and council professionals discussing local grants, initiatives, counselling services, work / gig opportunities, community support and more.

To view these previous workshops please visit the QMusic Resources page. To find out more about the Masterclasses, go to QMusic.com.au. A new Masterclass will go live at 5.30pm (AEST) each Thursday until Thursday 4 June on QMusic’s Facebook page.

QMUSIC CONNECT: Masterclass Series is supported by the Queensland Government through Arts Queensland. The series is also supported by Townsville City Council and Noosa Shire Council.

The Masterclass Series

Masterclass facilitators: Alethea Beetson, QMusic First Nations Programmer and Dom Miller, QMusic Development and Program Manager


1. MASTERCLASS 1: IT’S ALL ABOUT THE MUSIC

FREE | Thu 30 April, 5:30pm (AEST)
Get an insight into creating the most important part of any music project... the music.
Panelists:
  • John Mullen, Dew Process
  • Tyler McLoughlan, The Sound Pound
  • Rhianna Patrick, broadcaster, facilitator and QMusic Management Committee member

2. MASTERCLASS 2: IT’S A BUSINESS

FREE | Thu 7 May, 5:30pm (AEST)
When should you tour, how regularly you should be releasing music and what you should be
investing for your project.


3. MASTERCLASS 3: STREAMING

FREE | Thu 14 May, 5:30pm (AEST)
How to engage with the different streaming platforms and make the most of the new
opportunities that they provide.


4. GETTING YOUR MUSIC OUT THERE
FREE | Thu 21 May, 5:30pm (AEST)
Learn lessons from successful industry publicists working with both local and international artists
and learn what it takes to truly break an artist.


5. MASTERCLASS 5: BUILDING YOUR SOCIAL COMMUNITY
FREE | Thu 28 May, 5:30pm (AEST)
Digital marketers and social media experts show you how you can use social media to grow and
engage your fanbase.


6. MASTERCLASS 6: THE RELEASE CYCLE
FREE | Thu 4 June, 5:30pm (AEST)
Hear from music distributors and managers on how a release comes together, from strategy to
release timelines.

Register for The Masterclass Series