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Robb Potts International
Exchange Program

The Nashville-based Country Music Association has announced a new international exchange program in honour of late great Australian country music promoter Robb Potts.

Set to commence in 2020, the four-week industry-focused program will select two recipients - one from the United States and one from Australia/New Zealand.

Potts was a bridge between the country music scenes in Australia and the US, spending a lot of time in the US and serving on the CMA board.

His contacts helped his company Rob Potts Entertainment Edge and partner Michael Chugg Entertainment bring US superstars to Australia, and also open doors for Australians in the US.


“We are honored to celebrate the legacy of Rob and his contribution to the Country Music industry through this exchange program and are looking forward to impacting the next generation of music industry professionals through this international program. Even though his home was miles away in Australia, he was a regular fixture here in Nashville. I still expect to see him in the crowd at CMA Fest. Rob was a tireless advocate for Country Music and we are delighted to engage a new generation of the industry in his honor.”

Sarah Trahern
CMA Chief Executive Officer

Potts' son, Jeremy Dylan, who took over the reins of his father's company thanked the CMA, saying “The dream my father pursued for three decades was to build a bridge between Country Music in Australia and in Nashville, behind the scenes as much as on stage,”

“This program will honour his legacy and further expand the global exchange of people and ideas that has made Country Music a truly international genre."

Applications for the program are open now and close at 11:59 PM/CT on Sunday, 30 June. The two selected recipients will be notified later this year.

Apply Now


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