Starting from Zero is an introduction to the functions of APRA AMCOS. This panel covers everything from registering your song to understanding the basics of copyright and is a vital piece of knowledge for aspiring artists and industry professionals.

Participants will:
- Learn how to upload their songs to APRA AMCOS, log setlists and understand the payment process.
- Gain a greater understanding of copyright and where the revenue comes from that APRA AMCOS then pay forward to artists.

The Song Is All. It doesn’t matter if you know all there is to know about our industry if you don’t have the songs! Play your music or music you represent to Australian songwriters, radio programmers, A&R professionals and other music industry professionals to gain live feedback from the artists and industry reps who are at the top of their game. This session will give participants an insight into creating the most important part of any musical project, the music!

Participants will:
- Have their music listened to by top songwriters, A&R representatives from publishers, and record labels. This is a real-world opportunity to launch a career without the years of trying to get someone in the business to listen to your songs.
- Gain insight into the songwriting process and hear from songwriters who see a large part of their income from songwriting.

Hear from successful self-managed artists and artist managers who have helped build sustainable careers for themselves and their artists and have learned how to navigate an ever-changing industry. Gain greater insight into cultivating multiple revenue streams, when and how should you tour, how regularly you should be releasing music and how much you should be investing in your project.

Participants will:
- Get the basics on setting up your careers as a business
- Gain an insight into different revenue streams and how they can access them.
- Hear from experienced managers and self-managed artists on when is the best time to tour plus tricks and tips around saving money on tours.
- Learn when and what to spend money on when starting a new project.
- Receive an excel tour budget template which will save big money and time.

Music streaming has completely revolutionised the way the world consumes music. This panel will cover a whole range of topics related to the world of releasing and consuming music, including how to engage with the streaming platforms and make the most of the new opportunities they provide. Learn how to access your artist profile, how to pitch your music and get some great tips around growing your streaming audience.

Participants will:
- Understand what information they should include on each of their streaming platforms.
- Hear the best ways you can be engaging with the platform to turn it into a more reliable revenue stream.
- Learn how the different platforms work and how you can use the tools available to your advantage.

What does publicity look like in 2021? When should you invest in it? What can you be doing as an independent artist to grow your fanbase? And how can you get a step closer to your project goals with every song release? Hear from successful industry publicists working with both local and international artists and learn what it takes to truly break an artist.

Participants will:
- Get to take home a single, EP, and album publicity campaign 'example schedule' to put into real-world use.
- Learn what makes a good press photo and a list of Queensland-based photographers and videographers.
- Learn when to invest in PR and what an independent artist can do without having to put their hand in their pocket first.

What is digital marketing? How does it work with your social media accounts? Is it really that important in 2021? With help from digital marketers and social media experts, better understand how you can use social media and digital marketing to grow and engage your fanbase, how social advertising works and how you can go about effectively marketing your releases directly to your fanbase.

Participants will learn:
- Social media 101’s
- How to make the most out of your social spend
- How to set up an advertising audience

Hear from music distributors, managers and label reps on how a release comes together, from strategy to release timelines. See what a successful release plan looks like and learn some of the key milestones to hit when putting a release plan into motion.

Participants will:
- Take home a pre-release checklist.
- Learn how to plan your release from start to finish, and how goal-setting can help track success.
- Gain a greater understanding of how you can piece together your next 12 months as an artist.